Storyboard

Slide 1: The first shot is an eye level shot on the main actor. He has an anxious look on his face as if he is waiting for the bell to ring, his eyes focused on the clock. The sound of the ticking clock ringing in his ear. The actor is wearing a gray Nike hoodie. As this scene ends the camera starts to pan down.

Slide 2: The camera pans down to see the tapping of the main actor's foot. He is wearing black shorts and his white Nike shoes. With the Nike logo being the most obvious in this shot. His anxiousness is really shown here with the fast tapping of his foot, with a close up shot. The rapid tapping of his foot and the clock still ticking are the most prominent sounds. 

Slide 3: The shot will zoom in slowly on the clock. It will emphasize the ticking waiting for it to ring. Each tick will take a second so there will be a total of 2-3 before the bell rings. Cue the bell ring at 1 o clock. When it rings, the music will come in. This will lead into the cut to slide 4. 

Slide 4: After the bell rings, our actor will shoot out of his chair and quickly grab his things. His things being his school bag. Our camera will follow him in an action shot. He will  open the door. Then it will follow him as he runs out of the classroom and out into the halls. This will lead him into the next shoot being the stairs.

Slide 5: This shot will begin with him being at the top of the stairs. At the top he will throw off his Nike sweatshirt to reveal his NIke practice shirt underneath. All of this will be done in a hurry as he is trying to make it to the track as fast as possible. Once the jacket is off, he will slide down the stairwell railing. He will land on the ground and take off out of shot. The camera will be at the middle of the stairway and will track the actor as he runs in, slides down, and takes off out of shot.

Slide 6: This shot will begin with the actor running in the shot. He will start off by taking his practice shoes out of his bag. Once they are out, he will throw the bag and start hopping to get his current shoes off. This will go on until he hops out of shot. MInor shots will play between the major shots such as the sliding shot, shoe shot, and hurdle jumping shot where the actor is running through the halls. The camera will shoot these at different angles like high, low, and panning to create diversity throughout the commercial. 

Slide 7: The main actor while running through the halls will approach two kids carrying a project. The two other actors won’t notice the runner and will walk right into his path. The actor will then hurdle over the project they’re carrying as if it was an actual hurdle on the track. He will then keep running as if nothing had happen. As the actor runs by the camera, the camera will pan to keep him in frame and the track will be seen in the background

Slide 8: The next shot is the main actor finally getting to the track. We will film this as a wide shot where the actor only takes up a small part of the shot. The sun, the track and the clouds will all be in the shot to add perspective to how small the actor is. As he runs up onto the track he clips his foot on the edge and starts to fall over. The actor will scream as he falls over.

Slide 9: The actor will then face plant right onto the track and lays there not getting up. Once he falls the music stops. After a pause of about a second or two, the Nike slogan, “JUST DO IT” in big bold letters will pop up on the top of the screen in the sky with the actor still laying down on the track below. The only sound to break the silence would be birds chirping which will be added in post production. The screen will then cut to black with the Nike swoosh in the center of the screen in white. 

Planning Blog

 Planning

Props: 

Our props will include Nike apparel (stated in costumes), a classroom clock, and a long object for the main character to jump over. 

Costumes:

Our costumes will be our main character (Zack) will be wearing 

Specifically he will start in casual Nike apparel (Hoodie, Sweatpants, Nike Waffle 1s)

Ends in running clothes (Dri-fit shirt, Dri-fit shorts, Nike Vaporflys)

Schedule:

9/20/21- Picking groups and writing introductory and group blogs.

9/22/21- Researching and planning our product and our commercial.

9/24/21- Storyboarding 

9/28/21- Storyboarding

9/30/21- Filming

10/4/21- Filming

10/6/21- Editing

10/8/21-Editing

10/13/21- Reflecting 

Location List:

Our first location will be a classroom with our main character (MC) waiting for the bell to ring. Our main location will be different halls throughout school. The MC will be running through them to get to the track. Our last location will be the MC getting to and being on the track getting ready for his race. Throughout this process he will start in his original Nike school outfit and will change into his uniform (also Nike apparel.)

Back Up Plan:

If a problem occurs preventing us from filming outside, we will film the transitional clothing scenes in the locker room and instead of the focus being on track, it will be on basketball and we will film in the gym. This will alter our props as we will need to include a basketball and will most likely remove the part of our Main character jumping over a hurdle. If our actor is absent, one of our members will take their place, and if one of our behind the scenes crew is absent, our other crew member will take over their responsibilities as well as resuming their own. 

Research: Commercial Conventions and Codes

 Research

Our group will be doing a Nike commercial. Typically these commercials follow multiple people ranging from average joes to famous athletes partaking in some physical activity.

• The costumes they wear are Nike branded apparel whether it be shorts, windbreakers, tennis shoes, sports bras, or headbands.

• Many of the props used were sporting equipment, specifically basketballs, footballs, soccer balls, towels, water bottles, or gloves. 

• Almost always the actors are fit and drenched in sweat or more accurately spritzed with water right before the shot was taken.

• It's almost mandatory for a Nike commercial to have a slogan at either the start or beginning with their most iconic one being “Just Do It”

• The theme throughout these commercials are fast pace action with exhilarating music to make the audience excited and motivate them to get out there and “Just Do It”

• Nike commercials connect to the masses by showing world-class athletes or famous figures using the product that the average person can get their hands on.

• Many of the newer Nike commercials have quick cuts from shot to shot where the commercial doesn't stay on one person for more than a couple of seconds.

• Their commercials use a big diversity in angles but all have one thing in common, they use whatever angle captures the iconic Nike swoosh the best. Whether it be a low shot to show off their actor in the newest Nike gear to make them seem like they are above the rest of the competition or an eye-level angle to make sure you see the face and recognize one of their many famous athletes who have shoe deals with them.

• The Nike commercials are quite diverse in terms of what the background is but the message is always the same “Just Do It” they capture this with the angles and shots they use, for example, they use eye-level shots to express the determination in the person's eyes while also getting a good look at the logo on their chest or in the background.

  
  
  

Group Blog

 When it came to deciding who I was going to work with for the commercial project I went back and forth between working alone, working in a duo, or working in a big group. I ended up deciding to work with two people I trusted a lot and have known for a while. These two people are Bliss Deservio and Luke Mehrhoff. I met Bliss in 6th grade when we had almost all of our classes and since then we've become very close friends. We've worked well together on multiple other projects, most notably in AICE Global Perspectives our freshman year. So because I knew we were a good duo, I knew almost immediately I wanted to be in her group. Similarly, Luke and I met in 3rd grade in elementary school. And since then we've also done several projects together throughout the eight years we've known each other, adding Luke to the group was definitely something both Bliss and I wanted. I think the 3 of us will work well together on this project because we each offer something unique to bring to the group. I've never had any issues being in front of a camera so I'd likely be the choice for the main actor in the commercial. On the other hand, Bliss told me she wanted to stay behind the scenes and since she is really into photography and cinematography she would be the perfect cameraman for the job. Lastly, Luke is very tech-savvy so I think he'll be going through the editing process for us. All 3 of us will be involved every part of the way helping with whatever is needed, but I think we have a clear leader for each part of the process that knows a bit more than the rest in their respective field. Even though we just picked the group earlier today I think the 3 of us have already brainstormed several great ideas for the project. We have already come up with a couple of brands and ideas for what we would do with each of those brands. The next step for us as a group is to choose which brand we want to make our project on and start to create a storyboard for whichever gets chosen. We intend to do this in our next class together which comes on Wednesday the 22nd. We also intend to make a schedule for when we want to accomplish each portion of the project. For example, having the storyboard finished by next week. Already as a group, we've shown good communication which gives me high hopes for the duration of the project.

Intro Blog

 My name is Zack Zimmerman and here's a little bit about my life. I'm currently a junior at Fort Lauderdale High school in Florida. I typically do well in all of my classes always making sure that I'm putting my best foot forward every day. But at the same time, I also like to not stress too much about the small stuff and go with the flow when I need to. My motto has always been to keep a positive perspective in every situation because It always seems to keep me in the right headspace and I'm almost never feeling down. Most of my peers know me for running competitively. I run both Track and Cross Country for my school and have been doing it since I was in 5th grade. Outside of school, it's what I spend most of my time doing and has become my passion. I definitely want to incorporate running or something athletic-related into my commercial project because I think I know a lot about the targeted audience for sporting brands since I am a part of that group. In school, my favorite activity is debate. I compete nationally against the best debaters in the country and tend to fare pretty well in those competitions. My dream career is to be in the sports media industry which combines my two passions of athletics and debate. More specifically, I want to be a host on a talk show similar to Stephen A. Smith on ESPN's First Take. Ultimately, that's one of the main reasons I wanted to take this class. It's not just that media is in the name, but I know this class dives into how content in various forms of media is made and I want to indulge myself in this world. I often choose the classes I take not based on what would look the best on a college resume but rather on which class can teach me the most relevant information for my future. And I think it's safe to say that taking AICE Media Studies is no exception to this. I like to think of myself as determined and when I put my mind to something, I shift all my effort into doing it to the best of my abilities. And I expect myself to do the same with all of the projects I do in this class during the duration of the year.